Present situation and Prospect of packaging differ

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The present situation and Prospect of wine packaging differentiation (I)

packaging is an important part of product entities and a tool for enterprises to carry out promotional activities. Good packaging can arouse consumers' purchase interest and trigger their purchase motivation. Through the analysis of the differentiation of wine packaging, enterprises can innovate packaging design, design better excellent packaging that can highlight product personality, beautify brand image and attract consumers, coupled with appropriate price strategies and promotion strategies, induce consumers' purchase motivation, fully meet consumers' differentiated needs, and bring better business performance and sales profits to enterprises

wine packaging and its role in wine marketing

composition of wine packaging

wine belongs to the category of consumer goods. It has the characteristics of wide distribution of consumers, small number of consumers each time and high frequency of purchase, Enterprises must use middlemen and transportation service departments to achieve the purpose of wide distribution of wine products in a short period of time "]. In addition, due to the liquid characteristics of the wine product entity and its strong liquidity, packaging has become a necessary component for wine products to enter the market circulation and consumer consumption.

although the production of filter cloth is not complex, wine packaging can be divided into outer packaging and inner packaging. The packaging directly in contact with the wine body and its attached parts are called inner packaging, such as wine bottles, corks, rubber caps and labels. The inner packaging is Only the outer packaging that is convenient for commercial circulation and batch sales can be destructively tested as the outer packaging of wine, such as carton (box), wooden box (box), cloth bag, etc. The outer packaging can protect the inner packaging. As it is a batch packaging, the outer packaging can also facilitate storage, transportation, warehouse inventory, etc

the role of packaging in wine marketing

packaging has always played an important role in wine bottling, wholesale, commercial retail and final consumption. It can be summarized as follows

protect wine. Wine packaging can protect wine from harmful bacteria or microorganisms, prevent wine from oxidation, deterioration or loss, effectively protect the stability of wine quality, and maintain the unique style and typicality of wine. This is the basic use of wine packaging and the physical function of wine packaging

easy to transport, carry and store. The wine body is liquid. Only with the help of appropriate packaging can it be transported, carried and stored, and ensure the safety during storage and transportation

easy to purchase and use. If the wine is not packaged, it is difficult to display the wine, and it is also difficult to count, count and sell. With packaging, it brings great convenience to wine marketing. From the perspective of consumers, wine can be easily purchased, carried, kept and consumed through certain forms of packaging. At the same time, with the help of the instructions printed on the wine packaging, consumers can easily understand the drinking and storage methods of wine

beautify grape wine first explain that the material is deformed by force to promote sales. After wine is packaged, it is often not the wine itself but the packaging of wine that first enters consumers' vision. "Buddha depends on gold, people on clothes, and goods on packaging". Good packaging can arouse consumers' interest and trigger their purchase motivation, thus becoming a "silent salesman". The inherent quality of wine is the basis of the competitiveness of wine market. However, if a high-quality wine is not matched with high-quality packaging, its market competitiveness will be greatly weakened. In addition, due to the diversification of packaging materials and the development of packaging technology, the function of wine packaging in protecting wine body and facilitating circulation has been gradually weakened, while its role in attracting consumption and promoting sales has been strengthened. More and more enterprises take packaging as an important tool for implementing differentiated marketing of grape wine products

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