The hottest survey of the printing industry in the

2022-08-14
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Looking at the printing industry in the Yangtze River Delta (2)

the development environment of the printing industry

Shanghai's successful bid to host the 2010 WorldExpo has brought impetus to the rapid economic development of the Yangtze River Delta, stimulated and improved the economic development of this region, and also led to the rapid development of the printing industry in this region. During the interview, we learned that the Yangtze River Delta region is densely populated and has a high level of consumption, and the consumption expenditure on non essential consumer printed goods has increased rapidly, which many foreign businessmen are quite optimistic about. When printing giants such as Nari, Greater Japan relief, Hongxing and Zhonghua commerce landed in the Yangtze River Delta one after another, it showed that the printing industry in the Yangtze River Delta would make great strides and leaps forward at a higher starting point

Kunshan, Jiangsu is a geomantic treasure land favored by foreign businessmen. In recent years, Kunshan has sprung up in the Yangtze River Delta by virtue of its proximity to the international metropolises Shanghai and Suzhou industrial parks and its advantages of convenient transportation, cheap land prices and relatively low labor costs. Although the printing industry is not yet called a pillar industry in Kunshan, it has formed a considerable scale. According to the latest statistics, the total registered assets of various printing enterprises in Kunshan are nearly 13 billion yuan, of which more than 900/0 are foreign-funded, and the annual sales revenue is more than 10 billion yuan. At present, there are 527 printing enterprises, 227 publication business units and 15670 employees registered in Kunshan City. In other words, there is a printing enterprise almost every square kilometer, and one in 10 people depends on Printing for food. Among the printing enterprises settled in Kunshan, there are many industry leaders. For example, APP group, with annual sales of more than US $2 billion and ranking among the top in the world's pulp and paper industry, has invested and established 13 paper-making enterprises all over China, including two small Kunshan. Jinhai packaging company, with a total investment of 98million US dollars, produces 96000 tons of corrugated cardboard and cartons, covering six provinces and one city in East China. Tongmen brother Yalong paper products company mainly produces electrostatic copy paper, computer report paper, all kinds of high-end notebooks, handbags and other products. It is said that its fax paper and copy paper account for more than 50% of the share in Shanghai. Moreover, Tetra Pak, one of the world's large suppliers of packaging systems for milk, fruit juice, beverages and many other products, has only two manufacturing plants in China, one of which is located in Kunshan. And a large number of Kunshan small and medium-sized printing enterprises have shown a trend of professional development. Missile cosmetics company specializes in the production of all kinds of cosmetic crystal bottle bodies, Eli company specializes in self-adhesive, Zhongfu container company specializes in the production of paper cups for all kinds of beverages, and the exquisite outer packaging paper for food such as Dove chocolate and Danone Biscuits comes from Jiapu packaging materials company. In addition, there are many products, such as instant noodle packaging, bank account books, airline tickets, clothing labels, cleaning bags on the plane, and so on. It is understood that Kunshan is one of the areas with the most intensive investment from Taiwan businessmen in the mainland. The use of Taiwan investment accounts for about one tenth of the country, and Taiwan investment accounts for half of Kunshan's investment. Kunshan has become a happy place for Taiwanese businessmen to invest and live, and many Taiwanese businessmen are determined to stay in Kunshan. The printing industry is a traditional specialty of Taiwan businessmen, so there are two 90% of them: 90% of the printing enterprises in Kunshan are foreign-funded, and 90% of the foreign capital is Taiwan funded

in order to further understand the peers' views on the development environment of the printing industry in the Yangtze River Delta, a special survey was conducted on several well-known printing enterprises and other relevant institutions in the region. Most of the printing enterprises surveyed used "mixed feelings" to summarize their feelings of being in it

1. about the policy environment and business environment

sunyunxiang, chairman of Hangzhou Yingtian organization, believes that the private economy in Zhejiang is relatively developed, and it is stronger than the north in the follow-up of printing equipment investment and printing trends, but there is a certain gap compared with the south at present. It is relatively early in China for Hangzhou to use digital technology for plate making. Enterprises in Zhejiang have the strongest initiative and technical concept, and the technological content of the printing industry in the Yangtze River Delta is also the highest in China at present. The business environment in the Yangtze River Delta is relatively good, and enterprises have the courage to look for opportunities for self-development, which is also our advantage. However, the policy environment for the development of the printing industry in Zhejiang is not satisfactory. For example, the original fixed-point printing policy of books and periodicals makes many technologically advanced enterprises unable to get orders

Shen Weirong, general manager of Shanghai Jielong Printing Co., Ltd., talked about his view: the policy environment and business environment in Shanghai are getting better and better on the whole: the General Administration of publishing is gradually relaxing the control of the printing industry, which is very beneficial to the development of printing enterprises. However, the overall business environment of the country is not particularly ideal. For example, many state-owned enterprises, due to the protection of the state, often bring bad debts or dead debts to other enterprises during reorganization or bankruptcy. Therefore, the original "accounts receivable" has become uncollectible, and the invoices issued by printing enterprises in advance have formed value-added tax. Who should protect the interests of these enterprises? Similar problems show that China's market economic environment is not standardized

in November 2002, the Ministry of public security canceled the licensing system for the establishment of special industries for printing enterprises, and in February 2003, the General Administration of publication canceled the approval of national designated enterprises for book printing and the approval of provincial designated enterprises for book printing. The cancellation of these systems is an improvement in the policy environment for printing enterprises, especially private enterprises. However, at present, the establishment of some private printing enterprises is strictly controlled, with an investment of more than 5million yuan, In fact, many large private printing enterprises have also developed from small enterprises, so the development of printing enterprises should be determined by the win or loss of market competition. In addition, at present, the development of China's printing industry still lags behind developed countries, but the national customs still imposes tariffs on imported printing machinery and equipment, which is very detrimental to promoting the development of China's printing industry. In the 1980s, China imported printing machinery and equipment to implement the tax-free policy, and China's printing industry obtained many new technologies from abroad, which led to the rapid development of China's printing industry. It can be said that without the introduction of new technologies and machines, there will be no development of China's printing industry, so the state should give preferential policies to support and encourage the import of machines

from the perspective of the development and transfer process of the global printing industry, why did the world printing center begin to transfer to China? A big factor is that China's labor cost is relatively low. We should seize this opportunity to truly develop and expand China's printing industry. The development and expansion of the printing industry can not only increase the accumulation of wealth in the whole society, but also bring a lot of employment opportunities to China. Therefore, the government should appropriately give preferential policies and loose business environment to the printing industry

Su Zhaochun, general manager of Nanjing Jingyi Printing Co., Ltd., said that the development of the printing industry in the Yangtze River Delta really needs a good policy environment and business environment. From the external environment of the local printing industry in Jiangsu Province, there are two main weaknesses. First of all, from the perspective of further improving the accuracy of the structural analysis of plastic composites, on the whole, the government has insufficient understanding of the printing industry. Beijing and Shanghai can raise the printing industry to the level of industry, while the Jiangsu provincial government has not raised the printing industry to the level of important modern industries. The government pays more attention to the automobile industry, chemical industry, construction industry, etc. Because of the problems in understanding, the government has bureaucracy in the printing industry. At present, the overall quality of the printing industry in Jiangsu Province is not high enough, and the printing industry only ranks 26th in the industrial chain of Nanjing national economy. The printing industry in foreign developed countries is one of the three and four pillar industries in the industrial chain. Although Nanjing Publishing Bureau ambitiously proposed that the printing industry should leap to the top six within five years, it is unlikely to realize this assumption according to the actual situation of Nanjing. Because the government departments are only interested in the automobile and chemical industry, and do not pay due attention to the printing industry. Secondly, the government's policies on new and old enterprises, parent companies and new subsidiaries are inconsistent and unfair, which is mainly reflected in whether the publishing and printing business can be carried out. Some enterprises, such as the Pacific printing company of Changwai I, have nine four-color and five color offset printing machines in Changzhou headquarters, while the subsidiary in Nanjing has only three. The latter has book and magazine permission, while the former does not. Take our Jingyi printing company for example. There are six four-color machines and CTP machines in Nanjing headquarters. There are only three offset printing machines in Anhui Branch, but there is no CTP machine. Nanjing headquarters not only has a large production capacity, but also has advanced equipment. However, it can obtain the publication and printing license in Anhui, but not in Nanjing headquarters. In short, some new subsidiaries can do business, but the parent company can't do it. If the parent company wants to add items, the relevant government departments push three obstacles, and it is very difficult to supplement the certificate. This is a very funny thing. The government's support for old enterprises is insufficient, the attitude towards new and old enterprises is different, the policies are different, and the management is not standardized, which is not conducive to the development of enterprises. There is an obvious gap compared with Taiwan. In order to develop the printing industry, we need to further create a good external environment and strengthen the construction of the legal environment. Government departments should eliminate the phenomenon of "official standard" and overcome bureaucracy. We should pay attention to the development of non-governmental organizations in the form of associations and trade unions, and give full play to their role

the marketing manager of a paper company also expressed his views on this issue: the policy environment of China's paper industry and the business environment of l71-uv impact specimen broaching machine. In general, the policies of both the central government and local governments are more and more in line with the market rules, and the overall development trend is good, otherwise there will not be so many foreign capital. However, in terms of some specific policies, some government departments still work behind closed doors. Why not make policies? " Previously, there was no in-depth investigation and Research on the market, enterprises and relevant departments, and there was no communication with relevant departments. Therefore, the formulation of 'policies can not achieve the original intention of supporting relevant industries, on the contrary, it will affect the development of the industry. For example, some time ago, the central government revised the export tax rebate policy, adjusted the export tax rebate policy for some products, and abolished the 13% VAT rebate. For the paper industry, this policy should have been for paper made from domestic raw materials. Because China is a country with a shortage of wood resources, the original intention of this policy is to restrict the export of paper produced with domestic raw materials. But now the impact of this policy is just the opposite. You have removed the 13% tax rebate, which has increased the cost of enterprises by a considerable amount and seriously affected the competitiveness of high-end products in domestic and foreign markets. Because most of the domestic exports to foreign countries are high-grade paper, and all the products are produced by chemical wood pulp, and most of the raw materials of these papers are imported. The tax rebate is cancelled, and the cost rises greatly, which will seriously affect the production and export of high-grade paper products. The government did not communicate with relevant industries when formulating policies, and the results of the formulated policies were opposite to the desired results. What products China exports and where its raw materials come from are not clear, and the policies formulated will affect the development of the industry

of course, from the perspective of market globalization, the pace of internationalization of the Chinese market is accelerating, especially on the issue of anti-dumping, the government's response is still fast and effective

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